In social media, video and photography are becoming clear winners for communicating content, even technical content. What tools are available to communicate important agricultural information that can be cost-effective as well as easy-to-use in an effort to meet the public communications expectations of universities and the extension service. Among the tools descibied will be photo & video production and sharing as well as ways to get your content to break through the clutter on social media to accomplish your desired objectives. Many of these tools are available for smartphones so production can start whenever a problem is noted in the field and sharing that information can have rewards for the ag community.