From Data to Knowledge: A Holistic Approach to Delivery of Information Services.

The universe of Big Data-driven agriculture is expanding at an increasing rate. Big Data is unlocking new sources of value to producers virtually every week. While these new sources of value are real, the sheer number of methods and providers of this value becomes overwhelming at the field level – producers will drown in systems while thirsting for knowledge.

Syngenta is taking a different, more holistic approach to delivering the value of Big Data to producers and service providers. Instead of asking for more producer data, Syngenta is building digital assets to deliver more value while requiring less data. Syngenta is also working to unify access to these digital assets at the field level via comprehensive interfaces to users. Through our design philosophy, asset development, and vendor partnerships, Syngenta is well positioned to deliver more value-added services to producers and service providers while requiring less effort and data on their behalf.