Ann D. Jabro, Robert Morris University, 6001 University Blvd., 437 Student Center, Moon Township, PA 15108 and Jalal Jabro, United States Department of Agriculture, 1500 N. Central Ave, Sidney, MT 59270.
In order for successful communication to occur, the sender must encode information in a manner that empowers the receiver to effectively decode the message. This paper presents the findings from 75 two-hour community meetings in which scientists attempted to communicate with community residents regarding environmental practices. The research culminates in the design of a “Communications hazards analysis” or the key steps to be followed to engage in successful and effective communication by scientists and non-scientists.
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